Govt: Working on war footing to clear media’s ad bills | India News – Times of India


NEW DELHI: In a serious aid to the published business, the I&B ministry on Friday mentioned the Bureau of Outreach and Communication was “working on a war footing” to clear the promoting payments of the media business.
In a letter to broadcast business organisations, together with News Broadcasters Association, Indian Broadcasting Foundation, Association of Regional TV Broadcasters of India and Producers Guild of India on Friday, the ministry mentioned it was conscious of the broadcasters’ difficulties as a result of financial downturn triggered by coronavirus.
Since the lockdown started, the News Broadcasters Association, Indian Newspaper Society and the Association of Radio Operators for India have every submitted appeals to the federal government asking for a monetary stimulus and the discharge of advertising money owed to them over time.
As per business estimates, the federal government owes between Rs 1,500 crore and Rs 1,800 crore to media corporations. A big chunk of this, about Rs 800-900 crore, is owed to the print business alone.
Representations for pressing launch of cash had been made to I&B minister Prakash Javadekar in addition to PM Narendra Modi.
Addressing broadcasters and producers of TV serials specifically, the federal government on Friday mentioned whereas it was cognisant of the broadcasting sector’s issues, the “imminent need to give remuneration to the modestly paid cannot be lost sight of”.
The ministry’s letter got here on the heels of two TV actors — Manmeet Grewal and Preksha Mehta — committing suicide this month, allegedly as a result of they had been dealing with monetary issues.
“It is urged that broadcasters and producers of TV serials may take a compassionate view and ensure that all payments due to such persons up to March 2020 are cleared at the earliest,” the letter mentioned.



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